Previous limitations
The Help Center page intended to inspire users to purchase a premium subscription fell short in several key areas:
Accessibility: Pink and yellow dots aren’t accessible for visually impaired users
Missing information: Users can see what each subscription includes but has no details about what those features actually are potentially diminishing their value
Content maintenance: The table was difficult to edit and wasn’t owned by our team making updates take more time than they needed
Content improvements
The updated version addressed previous limitations by:
Communicating value more directly: Highlighted the benefits of subscriptions more clearly and added links to pages that explain each perk in detail
Enhancing accessibility: Removed low-contrast colors to ensure important information is visible to all users
Optimizing content: Refined the copy to improve readability and scannability
Collaborating cross-functionally: Partnered with Legal and Revenue teams to ensure the new design drives meaningful impact