Previous limitations

The Help Center page intended to inspire users to purchase a premium subscription fell short in several key areas:

  • Accessibility: Pink and yellow dots aren’t accessible for visually impaired users

  • Missing information: Users can see what each subscription includes but has no details about what those features actually are potentially diminishing their value

  • Content maintenance: The table was difficult to edit and wasn’t owned by our team making updates take more time than they needed

Content improvements

The updated version addressed previous limitations by:

  • Communicating value more directly: Highlighted the benefits of subscriptions more clearly and added links to pages that explain each perk in detail

  • Enhancing accessibility: Removed low-contrast colors to ensure important information is visible to all users

  • Optimizing content: Refined the copy to improve readability and scannability

  • Collaborating cross-functionally: Partnered with Legal and Revenue teams to ensure the new design drives meaningful impact

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Accessibility improvements